We need a real rejuvenation of the denim production and products. It will bring about scientific innovations as well as cultural rejuvenation. These changes reflect the rejuvenation of denim production in this period. Denim rejuvenation must be a continuing process that triggers the act or process of making organizations and systems more effective by introducing new methods, ideas or people.

“Rejuvenate Denim” refers the real progress by building new classes of therapy to repair and reverse the known root causes of negative impacts. We are talking about a restoring the process, refreshing the sources, renewing people behaviours and regenerating the nature and products.

Denim rejuvenation takes place through the adaption of regenerative farming practices in cotton production. Maritaş Denim adapts regenerative agriculture practices and project this in our own lands. Regenerative cotton products will be the next step for our future collections.

Maritaş Denim started from vintage denim spirit and transformed it into SPIN OFF concept to connect in future with next generations. Deep saturated new reef, pearl blue, cosmic blue indigo colors, sulphur blacks, black overdye blacks. All available in rigid, stretch constructions.

Marble looks are shifting towards to classy orange peel effects just like in old days. High & lows which reflects natural charm of denim and heavy weights are the keys of authenticity, enhanced with superior hand feel. Additionally; flatter surfaces gives brighter looks and embedded relax slubs create relax soft touch.